concepting | art direction | motion

If you've been to a gym or a Hilton hotel, you might recognize the line up of Precor equipment. They are one of the premier names in quality commercial and personal fitness equipment. I've had a combined 3 years experience defining and extending the online brand. The body of my work consisted of videos, sales kits, website designs and micro sites.

concepting | art direction

The speed and viral nature of Social media has redefined the way products are marketed. Electronic Arts decided that they wanted to follow the trend and release a Facebook application that allows users to and item or person of choice to any circle of Hell where other users vote to condemn or absolve them. My roles included creating elaborate concept art for the pitch, collaborating on the Facebook application, and designing the iPhone application.

concepting | art direction

The breadth of my work with the T-Mobile online brand includes designing concepts for the new customer portal, extending the design to various pages and defining icon styles. I've also been involved in some conceptual pitch work for interfaces and micro sites that push the limits of the brand.

concepting | art direction | motion

Having the opportunity to design an interface that would be widely used throughout the world was a remarkable honor. I worked with the WIndows Mobile team at Microsoft to concept interaction models and produce assets for their upcoming operating systems.

art direction | taste testing

How many people can say that they've been both an art director and taste tester on the same project? I designed a robust and flexible e-commerce site for Fran's Chocolates that allowed them to reach more customers and build a stronger online presence. Within the first month of launch, they experienced a 500% increase of online sales and the site received some exalted honors from Communication Arts, the Web Awards and Interactive Media Awards.

art direction | exploring

This website design presented me with an interesting challenge of capturing the beautiful northwest scenery surrounding the Suncadia community and encasing it in a 1024x768 window. Every detail, embellishment, shape, and movement had to work in unison to recreate the breathtaking experience. Our creative thinking, innovative implementation and hard work was rewarded with high recognition from the Web Awards and Interactive Media Awards.